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Competitors - USA

Competitors surveyed in equal proportions: Affirm, Klarna & Afterpay

Competitors Comparison - USA.png

Psychographic Topics

Note: when viewing these results it is important to remember that respondents were answering about the brands they USE. They weren't answering about brands generally. This increases the likelihood of the availability of a brand influencing behavior.

Acquisition

Conversion

The following relates specifically to Buy Now Pay Later and competitor offerings

Retention

Seamless Processing

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